MY WORK
I combine design thinking, business best practices, and the power of the Minimum Valuable Thing to help passionate people prioritize impact in a world full of shiny objects.
Connecting Local Nonprofits
Client: Lighthouse
I collaborated with founder Mackenzie Langley to synthesize customer feedback from Lighthouse's initial MVP and recenter her company's success metrics and mission around the pivot. Then, I designed and built V1 of the product with no-code tools.
My Role:
Product Advisor
Product Designer
Workshop Facilitator
No-Code Developer
Launch Academy Accelerator
Created & Offered Through My Company Meep
I created an accelerator program based on the proven process I've developed over years of scoping, designing, and building new businesses. In collaboration with 45+ experts since the fall of 2023, I've taught two 5-month cohorts of non-technical founders how to design and build a self-funded minimum viable business with no-code tools.
My Role:
Curriculum Creator
Workshop Instructor
Program Director
Sales & Marketing
Digital Suite for Football Coaches
Client: Glazier
I conducted user research and designed a suite of digital products to compliment Glazier's legendary in-person football clinics. Working closely with leadership, engineering, and marketing team members, I led the entire design process from collaborative whiteboarding workshops and customer conversations, to comprehensive journey maps, user flows, and high-fidelity designs.
My Role:
Workshop Facilitator
UX Research & Conversations
Process Mapping
UI Designer & Design Team Lead
Incubator for Climate Startups
Client: CrowdSolve
As Director of Product Design during CrowdSolve's exciting first year in business, I collaborated with the growing startup team to identify gaps in the customer experience, conduct customer interviews, build and execute prototype experiments, lead team workshops, redesign the entire UI, and collaborate on curriculum design and product marketing initiatives.
My Role:
Workshop Facilitator
Incubator Curriculum Development
Design Team Lead
Process Mapping & UI Design
Angel-Funded Impact Startup
Good Elephant
I founded an impact startup that connected yoga instructors with local businesses to make yoga more accessible for beginners. After validating my no-code MVP in Reno, I recruited our CTO and built a full startup team. Over 4 years, we expanded into 7 cities with >3k app users regularly attending accessible yoga classes.
My Role:
Founder & CEO
Product & UX/UI Design
Fundraising
Sales, Marketing, & Partnerships
Reducing Small Business Emissions
Client: Yordly
Through ongoing coaching, I helped founder Igor Shvartser identify his target market, outline assumptions, define success metrics, map his customers' experience, build his "minimum viable branding" and refine the scope of his MVP. He is currently interviewing developers and conducting customer interviews with the help of the wireframes, process maps, and website he created using my structured launch process.
My Role:
Business Coach
Process Mapping with Mission-Driven Teams
... my happy place 🥰
